All craft begins with a solid process informed by experience, knowledge and passion. I believe in building systems not layouts, which results in a more finely tuned and flexible product to support your business. My process is not a series of “ta-da” moments, but an ongoing discussion from beginning to the end.
Chat About It
First, we talk. You tell me what you need. We discuss your market and who your website is approaching. Then we explore the best ways to meet your needs and satisfy user experience demands with a strong, effective site.
Starting with a site map and hand sketches, we then move to Style Tiles. This is a technique that allows us to explore brand and the “feel” of your site without getting caught up in content.
I use prototypes instead of flat wireframes to help you visualize your website. You can imagine the prototype as a working, clickable wireframe that forms the “bones” of your site.
Here we take the Style Tile we worked on together and apply it to the prototype. This “skinning” approach results in designing a system for your website, rather than individual layouts.
Together we take your now finished website, and flow final content into the content spaces we’ve planned out for you. This makes creating content more structured and straight forward.